“Taylor Swift’s Trailblazing ‘Eras Tour’: Secures $37M+ in Presales on Day One, Poised for $70M+ Record-Breaking Opening”

According to insiders, the concert film Taylor Swift: The Eras Tour distributed by AMC has made over $37 million in presales within the first 24 hours from three major theater circuits including Regal, AMC, and Cinemark. This amount surpasses the Day 1 presales of Star Wars: The Force Awakens which made $20M. Currently, the opening weekend projection for Taylor Swift: The Eras Tour is $70M, which is expected since presales usually represent around 50% of the movie’s debut weekend. Typically, movies that appeal to female audiences such as Twilight tend to have a front-loaded box office, and it appears that Swifties are eager to watch this film in groups.

What makes this concert movie stand out from the rest? Well, it’s all thanks to Taylor Swift, who is currently the most popular artist in the music industry. Live show tickets are nearly impossible to get, and to top it off, this film is being released during a pause in her extensive Eras Tour. So, Harry Styles and Billie Eilish, pay attention!

The upcoming debut weekend for The Eras Tour concert movie is expected to break records and surpass other popular concert movie openings such as Hannah Montana and Miley Cyrus: Best of Both Worlds Concert, Michael Jackson’s This Is It, and Justin Bieber: Never Say Never. It wouldn’t be surprising if Swift made an appearance either in person or virtually during the opening weekend, although nothing has been confirmed. It’s worth noting that she won’t be on tour during that time and won’t be touring North America again until 2024.

The Eras Tour’s first-day presales may not have surpassed the record-breaking Marvel blockbuster, Avengers: Endgame, which raked in $50 million on its initial day of ticket sales in 2019 – eventually becoming the world’s second highest-grossing film. The distribution of The Eras Tour is being handled by AMC via Variance Films booking. Our previous report revealed that the Sam Wrench-directed flick garnered a whopping $26 million on its first day of presales, setting a new record for the cinema circuit and surpassing the $16.9 million earned by Spider-Man: No Way Home in 2021. What’s more, none of the major Hollywood studios or streaming services are involved in the release of The Eras Tour; it’s entirely an AMC production. In a fun twist, the first-day presales of Taylor Swift’s concert movie have already exceeded the entire domestic earnings of box office bombs like Cats ($27.1 million, 2019) and Amsterdam ($14.9 million, 2022), where she had only a supporting role. However, to be fair, Swift wasn’t carrying either of these movies on her shoulders.

According to Wanda Gierhart Fearing, the Chief Marketing and Content Officer of Cinemark, the Taylor Swift concert film has been a huge success so far. She commented that the high number of advance sales at Cinemark theaters across the United States is a testament to the joy that comes from enjoying incredible content in a communal setting with friends, family, and fellow fans. The popularity of Swift’s tour and her music has caused a surge in traffic to the Cinemark website and app since tickets went on sale. Cinemark has booked an unprecedented number of auditoriums to meet the demand for this shared musical experience, and they are excited for Swifties to be enchanted by the concert film.

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