“Get Ready to Shake Up the Music Industry with Taylor Swift’s ‘The Eras Tour'”

Movie theater chain Marcus Corporation is gearing up for the release of “Taylor Swift: The Eras Tour,” a concert film compiled from several shows at Southern California’s SoFi Stadium. The film’s success is expected to be game-changing in the industry, as it is part of a first-of-its-kind deal that two of the world’s biggest stars, Taylor Swift and Beyoncé, made directly with AMC Theaters circumventing Hollywood studios. Movie theaters are increasingly becoming more than just a marquee of movie showtimes, with BTS releasing a concert film earlier this year and the Metropolitan Opera broadcasting live performances in theaters for years. With ticket sales projected to be around $100 million and already surpassing $100 million in advance sales worldwide, “The Eras Tour” could be the beginning of an expansion of what a movie theater can be.

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